Are you looking for help to support a farmer?

Perhaps you are an accountant, land agent, vet or feed supplier and you find yourself providing more than just professional expertise. Or you might be a farmer, supporting a fellow farmer. You’re not alone. Welcome to the Accidental Counsellor Hub, your go-to resource for when you step into the role of an Accidental Counsellor.

Your resource centre for supporting UK farmers

While resources are available to support farmers, there's often a gap when it comes to those who offer help outside of their typical responsibilities. Accidental Counsellors play a vital role in supporting the wellbeing of our farming communities, and we're dedicated to ensuring you have the tools to help them.

When taking on the role of an Accidental Counsellor, self-care is also important. Our resources can help you reduce the load you might feel while supporting someone. Explore the links below, and if you have any questions please get in touch.

Supporting health and wellbeing

Access a list of current resources, including articles, training courses, and books to help you understand the unique challenges farmers face.

Managing tricky conversations

Advice on how to navigate complex situations, whether it's financial advice during a crisis or recognising signs of mental health distress.

Finding the right support in a crisis

Contact professionals who can provide specialised assistance. Whether it's legal advice, financial planning, or mental health support.

Training and events

Online and in-person training and events to help you in your accidental counselling journey and develop your skills.

Join our Linkedin community

Connect with other Accidental Counsellors to share your experiences, ask questions, and learn from others’ experiences.

“The role as banker has seen a large increase in number of vulnerable clients within the agricultural industry. As professionals working in this sector, we are increasingly taken into confidence on a wide range of personal issues, and we are all striving to do the best for those we meet. Having a central resource to signpost people to will be of great benefit, also bringing professionals together to share experiences and expertise.”

Caroline Moore, Regional Agricultural Manager – South West, AMC

“We realise that sometimes we will be the only person that our clients have contact with on any given day, or even week. If we see that people are struggling, we need to be in a position to support our clients as very often we will not be best placed to give them the ongoing care and advice that they need. By having access to a Resource Hub, we can take practical steps to signpost our clients for help.”

Nicola Janus-Harris, Partner, Trowers & Hamlins LLP